Watching the Sugar Bowl & Can't Help But Notice...

As a fan of Ohio State Football, I'm sitting watching the Sugar Bowl on ESPN. Most off the BCS bowl game audience will have a hard time not noticing all of the Nissan advertising.  (Barclay field goal, no good - Damn) From the "Nissan Pre-Game Shift" to the presenting sponsor of the Heisman Trophy, the automaker is heavily invested in College Football. I will say as a car guy, dead set on a new Camaro, I find their commercials to be very well done.

Most car commercials can be very bland and look the same. I just wanted to share my thoughts on some commercials you might have watched during the BCS bowl games.

I could just see myself, years in the future, wanting to change my Camaro into something bigger. (Touchdown Posey!)

Pause the video at 11 seconds and tell me you didn't laugh?

Now as a kid, I was taught to play nice. I didn't scratch up my cars (too bad, at least) or break out a saw and chop them in half, but my favorite part is when the kid in the commercial drops the Altima down the toilet. the look on his face, through the water gets me EVERY time. As a NASCAR fan who watches races, the novelty of a new commercial wears off by the end of the Daytona 500. In other words quickly.

Thanks for reading. Halftime. Go Buckeyes.
Follow Me on Twitter @kyleedington

Advertising on Internet Video Sites Slow

Over the last few years, the landscape of television has changed drastically. Viewers have gone from scheduling time around specific programs, to watching many of the same shows at their own leisure. One of the major questions many networks and industry officials have had to answer, deals with the legality of watching their content online.

The way in which Fox and NBC dealt with this change was the partnership in creating Hulu. Today Hulu included movies and television shows from a variety of networks that are free and legal to watch through the support of its advertisers.

I personally, am a huge advocate of Hulu. I get to catch up on episodes of The Office, recent Saturday Night Live skits (which were great during the pre-election coverage), The Daily Show (when I feel like watching it), and I started watching a show, Burn Notice, only because of its presence on Hulu.

I'll get off of my Hulu pedestal, and on to the article (found here). With the downturn of the economy during the fourth quarter this year, many companies have been forced to trim their budgets. Partially because there is not a full understanding of online video, multiple formats, and increased quality programming from internet companies rather than network websites, many companies in need of cutting their marketing budgets, have looked to their online video advertising.

Advertising on regular television has been projected to fall almost 2% next year and 5% in 2010. Conversely, the amount of money spent advertising on digital video sites has increased, the expected growth will not happen as quickly as originally anticipated.

With my addiction to Hulu, I am enjoying the conversion to watching shows I enjoy at my convenience. With this mindset taking hold, the landscape of television will continue to change. My feeling is when the economy begins to turn around, advertisers will soon be putting greater percentages of their budgets into online video content.