Thursday, February 19, 2009
Saturn, You're On Your Own!
It seems, over the last (roughly) ten weeks, that I have been a big fan over Neal Boudette, of the Wall Street Journal. This time, it comes at a moment where bad news is the word of the day. In the restructuring plan for General Motors, they plan to cut their Saturn, Pontiac, Saab, and Hummer brands.
While the Hummer brand comes as a surprise to no one, I found it very surprising that both Pontiac and Saturn are going to be cut as well. The Saturn brand was born out of more an experience, rather than a car company. My hope for Saturn, like it was mentioned in the article, is for someone to buy the brand. Pontiac, has been known as the "Excitement" division, but lets face it, looking back, nothing really exciting has come from Pontiac since the GTO or the G8 (which was only their Australian Holden rebadged as a Pontiac (But still SWEET to drive)). As someone who has worked, albeit, indirectly, promoting GM vehicles in the past, this latest round of news is hitting as close to home as it can get.
GM must do what is necessary to survive, and by cutting brands, and eventually, more jobs, my opinion does not matter. I just hope that the funding GM receives from the government will find its way in to the right places to turn the corporation, and the country around!