Friday, December 11, 2009
History-Making at the Motor Sport Business Forum
Having just got back from the Motor Sport Business Forum in Orlando, Florida, I am still decompressing and comprehending all that went on in the 48 hours I was there. One of the very first announcements made at the opening session, promised guests a special announcement at the Tuesday evening cocktail reception, sponsored by The Walt-Disney Company.
As a participant in the MSBF, I was one of a select few who witnessed and awarding of the inaugural Paul Newman Winning Through Giving Award. This new annual award will be given to an individual who shares the late acting star's passion for motorsports and the unwavering devotion to philanthropic work.
The award was presented to Jim France, NASCAR Executive Vice President and ISC Chairman. Presenters included Zak Brown, CEO of Just Marketing International, Simon Berger, CEO of IM2 Events (individuals who developed and created the MSBF event); selection committee chairs Sarah Gurtis, Camp Boggy Creek Vice President of Marketing and Corporate Development (a Paul Newman Hole in the Wall Camp in Eustis, Florida) and Michael Brockman, Newman's former racing teammate and actor.
The award was preceded by a video sharing the impact motorsports had on Newman's life and how his philanthropic efforts have changed lives and inspired others to make a difference.
In the years to come, as the awareness of this award grows, the Paul Newman Winning Through Giving award will be one that will be highly regarded and respected beyond the motorsports community.
In my next few posts, I will discuss the impact of the MSBF, and touch on some topics/points made speakers, and other thoughts I on the great event.
Please feel free to leave comments, as I would love to discuss your opinions and hear more from readers.