Sunday, November 8, 2009

Organizational Twitter: @ONUSports & @SpiritAirlines

Twitter is has been the most important tool to catch fire within the social media revolution over the last year. I believe that if you had asked the average organization or individual one year ago, if they would be on Twitter, the answer would likely be, no. Over the last twelve months, many users have learned how to use Twitter more effectively. Over the last week, I’ve observed two organizations that I follow and would like to offer some comments on their tweets.

As a student here at ONU, and one who knows a number of our student athletes, I follow @ONUSports. This week has been a big week, as not only students begin to wrap up our academic quarter, but also for many fall sports, they begin to enter postseasons and tournaments. Keeping followers up-to-date, @ONUSports does a nice job updating the status of award winning players, and updating tournament standings. The following are some tweets posted in the last week from @ONUSports.

Dan Otanicar earns ESPN the Magazin/CoSIDA First Team Academic All-District honors

Men's Basketball has solid performance in 75-66 loss in exhibition game at NCAA Division I-foe Kent State

Men's Basketball has solid performance in 75-66 loss in exhibition game at NCAA Division I-foe Kent State

No. 6 Volleyball sweeps Mount Union in OAC Tournament Semifinals

No. 6 Volleyball wins fourth straight OAC Tournament Title with 3-2 win over No. 19 Heidelberg

As I look to utilize a networking opportunity in Orlando, which is quickly approaching in December, I am looking for a cheap airfare. I was told by a friend to check out Spirit Airlines. I have logged on to their website a few times, and liked what I saw. I figured with this assignment, I should see if they had a Twitter account. Sure enough they do. No later than the end of Thanksgiving break, I plan to make my plans final, and very likely that I will be making a seat reservation on Spirit Airlines. I find their tweets to be exactly what I would be looking for, as I am about to purchase a flight myself: all about saving money. Here are the tweets I read in the last week from Spirit Airlines.

Coupon clipping is cool! Why not use one when booking your flight? Spirit is offering $35 & $24 coupons*! Click here:

Take advantage of your Spirit's $24 Coupon*! Book today and save on your next flight. Hurry, this offer ends tonight.

Use our $35 and $24 coupons now to save big on your next flight. Find the coupon that works best for you and book now -

"Falling Fares" at Spirit! Watch our fares fall as we roll through autumn! Our fares are falling as low as $9* E/W

Overall, I found the two organizations that I followed this past week to be very interesting to me personally, and fairly effective for their purpose. @ONUSports kept followers up-to-date as new news about our sports teams became available. @SpiritAirlines was effective in offering coupons to people searching for flights, while not bombarding with annoying tweets. Many companies can do too many in short periods of time. Spirit kept their tweets to at least twenty-four hours apart, so never read more than one a day.

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