I found this latest chapter of then New Rules of Marketing and PR very interesting. It is interesting how there will likely be a growing debate among companies and corporations between following the old rules and blazing a trail into the new rules.
One positive example I recently commented on, was how GM is getting their custoemrs excited in developing new accessories for the Camaro. At this year's SEMA show, GM will debut the next strip/decal pages that will be chosen by the fans of the Camaro. By logging on to their Facebook page, there is a poll being conducted of a number of strip packages to be considered. The winner will be revealed at the SEMA show in Las Vegas. In an attempt to target the younger crowd, we could assume that GM has a buyer persona profile developed, and they are aware that we (me, specifically) is active on Facebook.
I know that since I've started in the social media course this quarter, my online presence has greatly increased. While I'm still in the process of growing an audience, this chapter helped me realize that I need to take some time to consider what exactly my audience will be looking for, or how I should approach them. I know that after this class concludes, sadly, in a few weeks that I'll be looking to further tailor my blog to my interests and create more job search oriented posts.