Reading the latest segment in The New Rules of Marketing and PR, taught me about the significance of podcasting. As an iPod owner for the last six or seven-ish years, I obviously familiar with what a podcast is. However, I do not regularly listen to any. Provisionally, I have downloaded a few of specific interest, but none where I actually subscribed to a feed.
Last year during a weekend retreat for Students In Free Enterprise (SIFE) I had the idea of starting some type of SIFE Success Tips to play on the Ohio Northern Radio Station, WONB. I however, did not think about the opporunity a podcast could present. SIFE could produce a once-a-week/month podcast discussing current issues, job search strategies, or any other topic relating to the six main goals of SIFE. This can pose an excellent opportunity to grow the awareness of ONU SIFE around the campus and community.
The tips and advice provided in both chapters six and eighteen made it sound simple enough that is an opportunity worth exploring. Stay tuned, and hopefully SIFE can get something rolling before the end of the school year!