Thursday, September 24, 2009

Today's Marketing Leader - A Student Perspective

Earlier today, I was browsing around LinkedIn, and came across this discussion in the Answers section. The question is "What do you believe are the three most important attributes of a great marketing leader?"

Some of the common themes I saw from the active LinkedIn responders were:
  • Listening to others/humility
  • Strategic Planning
  • Communication skills (from interpersonal to verbal)
  • Leadership/Motivation
  • Creativity
Those are just to name a few. Every response had something relevant or important characteristic or quality for a Marketer to posses.

It leads me to one general conclusion: today's marketers must be versatile. This past summer, as a marketing intern, not only was I directing my own Stage-Gate development plan, I was responsible for contacting and working with members from departments from design and accounting, to finance and production. Marketers need to be able to motivate co-workers, delegate tasks, but most importantly, have an overall grasp for the plan, and then evaluate the execution. 


I am far from an expert in anything, but consider myself knowledgeable enough to get excited about opportunities to practices such qualities. I've already had a variety of internship experience, but tomorrow, I get to find out what my projects shall be, for my Senior Capstone course. I will have one individual case and a group case, where I'll be a single Marketer, working with a variety of majors outside of my own. This course is not just another group project, but a culmination of my college career, and a way to enhance my value to future employers by practicing qualities I mentioned above, and more - BEFORE I hit the real world.

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